Why Create a Membership Site?

Music instructors, Life coaches, Financial advisors, Business consultants, Nutritionists.

The list goes on when it comes to business owners who provide one-to-one services to a client. Despite their variety in offerings, they all have one thing in common: They’re passionate experts in their field.

As one of those experts, you likely started your business because you’re passionate about sharing your knowledge with others to improve their lives. As you’ve grown, you’ve likely also realised that there are only so many hours in a day, which means there are only so many clients you can handle and only so much money you can make.

That’s where membership sites can come into play. They’re a way of sharing your knowledge — the same knowledge you repeatedly share on a one-to-one basis — with a broader audience. With a membership site, you can take your knowledge and package it into bite-sized pieces such as videos, articles, podcasts, webinars and more. Because they run all the time, without you needing to personally deliver your services, they provide major opportunities to scale and grow your revenues.

Your members still feel like they are getting one-to-one treatment and are part of a special, supportive community.

Later, I’ll walk you through the key components of a profitable membership site so you can tailor one that’s right for you.