3 Things A Membership Site is NOT

I was super excited. I booked the babysitter to go see movie recently because the trailer looked amazing.

Let me tell you if I am going to get a babysitter, it’s for something I’m super excited about.

But I left the theater disappointed. It really wasn’t all that great. Sure we got to relax in those big fancy recliner chairs but I was ready to be whisked away and well, I was let down.

I bet you can relate.

Well, I don’t want you have that kind of let down experience when it comes to creating your own course or membership program.

If I could create an anti-trailer for membership sites, this is what it would say…

1. Membership sites are not for everyone.

There, I said it. Some people are just not cut out to run a membership site or sell courses online.

There’s a lot involved, from setting up the site, creating the content, doing the marketing necessary to get students signed up, and teaching or delivering on your promises.

If you want to start a membership site because you think that’s what “you’re supposed to do”… find a better reason.

2. Membership sites are not the only scalable business model.

A lot of people are banging this drum, and many of them have a course teaching you how to create courses and membership programs…

But the truth is that there are plenty of scalable business models outside of membership sites.

3. Membership sites are not a magic “ATM” that spit out cash with no effort on your part.

If you’re looking to get something for nothing, I’m afraid that’s just not how the world works.

The best membership sites are those that are built by passionate entrepreneurs who care about their members and their success. That usually involves doing the work to get people the results, and showing up on a regular basis.

Now if you read this and you know that you have what it takes to make a membership site successful… (hint: perseverance, a love of learning, and taking action)